Kuşakların Altın Küpe Satın Alma Tercihlerinin Analizi

Customer satisfaction in product design is the shaping and creating content of according to expectations wishes customer with understanding that I can sell which produce customer's requests In these days, where competition increasing, it extremely important ensure products will provide for businesses survive go one step further. For this reason, should realize studies recognize their customers target market. Considering cost gold, workmanship, time number competitors market, gold jewelry be made meet expectations. The study examines effect color, carat, model, appearance figure status variables on purchasing behavior different generations by conjoint analysis. This was conducted 216 participants from across Turkey first examining buying generations.